Wrapping Things Up – Final CMC Update

Wrapping Things Up – Final CMC Update

So, here we are – the eight weeks of the Community Marketing Challenge have come and gone, and it’s hard to believe that it’s been over two months since Jon and I spent weeks emailing frantically back and forth about all the details needed to make this idea a reality.

What can I say, I’m a sucker for nostalgia… 🙂

But, if I can indulge the sappy-ness for just a moment, I have to say that I’m amazed by how much I learned throughout the process. I assumed that doing a program like this would entail more teaching than learning, but it’s been a two way street for sure – and traffic has often been heavier on the learning side of things for me!

For that reason, I owe a huge thank you to the 2011 Community Marketing Challenge participants, as it was your continued efforts that made this project worthwhile. I also owe a special shout out to Ben Donahower and Dan McConnell for sticking it out to the end, although I’m truly grateful for everyone’s participation – regardless of the level.

Continued thanks (as always) go to Jon Alford for the constant support and steady stream of ideas. It’s in no way an understatment to say that I couldn’t have pulled this off without you 🙂

(Yes – I know… If this were the Oscars, they’d be playing that “get the hell of the stage” music by now 🙂 )

But before I get down to our final updates, I do have one quick announcement for you all. As you might imagine, Jon and I generated an incredible amount of content throughout the Challenge – including everything from videos to forum posts and more. In the coming weeks, we’ll be making this exclusive information available to you – plus giving you another chance to work with us on your affiliate marketing business!

I don’t have exact details yet, so keep your eyes out for the big announcement! (PS – you’ll get priority notification if you’re part of my email list, so sign up now if you haven’t already 🙂 )

Anyways, on with the show…


The last week of the Challenge didn’t have a set course topic. Instead, we used this time to wrap up loose ends and talk about what we plan to do with the minisites we created in the future.

Basically, as you’ve probably picked up from the affiliate marketing posts on this site, my business strategy is to begin with minisites and then scale up when I find a good opportunity.

Of course, not every minisite turns out to be a winner, so what do you do with the sites you decide not to scale up? In general, you have a few different options:

1. Delete the site – Although this isn’t something I usually recommend, it can be a viable option if there are ongoing expenses associated with running your site (like a Yahoo Stores membership). In this case, you delete the site entirely and move on to the next project.

2. Take a hands-off approach – If there aren’t costs associated with maintaining a site you don’t actively want to scale up, there’s no reason you can’t leave it running on your hosting account for a few months to see if it turns around and gains rank over time.

3. Sell your site. Although sites sell best when they’re established, ranked and earning income, there’s still value to be had in a minisite that’s got great content, even if it hasn’t made any money yet. Just be aware that you’ll likely have to pay a fee to list your site on places like Flippa or the Warrior Forum Sites for Sale section, which you may not get back if your site doesn’t sell.

4. Scale it up!

So what did we all decide to do? You’ll have to read our individual updates to find out 🙂


Sarah Russell – I have an exciting announcement about my site, but you know you’re going to have to click in to find out more 🙂

Jon Alford – I’m excited to hear that Jon has some plans to improve and expand his minisite going forward after the Challenge.  I’m also hoping he’ll share some of his experiences outsourcing particular affiliate marketing challenges in the future, as he’s delving deeper into this area than I ever have.

Ben Donahower – Ben has done a fantastic job working with the resources Jon and I created, so I’m excited to hear that his site has already reach the second page of Google for his target keyword.  Whether or not he decides to continue on with the site, I’m glad to hear he’s learned a lot throughout the Challenge.

Have questions for any of us?  Ask them below in the comments!

Image: jayneandd

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