Howdy, Common Sense Marketers!

My name is Sarah Russell, and I want to take a moment to welcome you to my site – Common Sense Marketing!  I look forward to hanging out with you here and helping you move forward with whatever step you’re on in your internet marketing journey.

The purpose of this site is to share ethical marketing and internet business models with everyday people – like you and me.  🙂

I’ve been working online since 2007 and have tried just about every online business model I could get my hands on (seriously – check out my Guide to Internet Business Models if you haven’t already to hear more about everything I tried).  I’ve been consistently amazed by how many scams there are out there and how absent proponents of responsible marketing are in the traditional internet marketing community.

Through this site, I hope to encourage and provide direction for beginning marketers, in addition to more experienced internet business owners who want to run their businesses with integrity.  As you can see in the Welcome Video, most of my experience comes from affiliate marketing and freelance writing, so naturally, that’s how this site will skew.

Specifically, I want to cover the following areas of interest to internet marketers:

Internet Marketing (IM) Strategy – Consider this to be a kind of “current events” section on the site.  I’ll be talking about what works – and what doesn’t work – when it comes to internet businesses.

Business Development – This’ll be the “Dr. Phil” section of Common Sense Marketing.  The articles I’ll feature in this section will focus on helping you take your business to the next level through a combination of business and personal development.

“How-To” Guides – This section will contain the nitty, gritty, how-to-actually-get-things-done guides that’ll help you improve your IM skills and automate aspects of your web business.

Cool, right?


I’ll also try to include some info about the other money-making models I’ve explored to give you the full picture of making money online, but I don’t have the time or interest in turning this site into a massive information website that covers every internet business strategy out there.

Instead, know that this site is for you if you’re someone who believes that there are legitimate opportunities out there to make money online, but that you just haven’t found them yet.  You know it’s not going to be a piece of cake (at least, it won’t be as easy as those sales pages would have you believe!), but you’re willing to put some effort into generating a side income from the internet.  You are passionate, you are driven, and you are ready to take the web by storm!

One final note – I adhere to a very strict ethics policy with this site.  I may occasionally make recommendations for products with which I am affiliated, but I’ll only do so if I’ve used the products myself and genuinely feel they’ll help your internet marketing career.  Otherwise, the bulk of the content on the site will be about my personal experiences and how you can apply them to your own marketing goals.  I hope you find it useful!

Thanks for reading!

Sarah Russell