As most of you know, I do a lot of work with the Amazon Associates program. Yes, the commissions are lower and yes, the cookies are a lot shorter, but working with Amazon also has some pretty awesome advantages:
People trust Amazon. My affiliate traffic might be a little skeptical when I send them to a single-product affiliate provider, but they don’t blink an eye when they wind up on an Amazon product page.
People spend more on Amazon. Most people who wind up on the retail giant’s site don’t just pick up one product – they get the accessories that go with it, gifts for relatives and other items (especially with the holidays around the corner). So yes, I’m getting a lower percentage of the purchase price, but it also requires very little work on my part for that purchase price to get jacked up substantially.
Amazon provides tons of affiliate resources. As an affiliate marketer, Amazon makes my job easy by giving me loads of information about the products I’m selling, product pictures and helpful reviews that allow me to isolate the reasons people are buying each product. It’s a serious goldmine of information that makes selling Amazon products easy.
Pretty cool, right?!
Like I said, I’ve built and flipped a ton of Amazon product review sites because of how easy the program makes it. For this reason, I almost always recommend that new marketers start here as the resources available and the ease of selling make the Amazon affiliate program a great place to get your feet wet as a niche marketer.
If you’re thinking of adding Amazon promotions to your affiliate toolbox, know that the most important key to success with this program is the way you structure your product reviews. It isn’t enough to simply slap together a picture and a few review summaries – you need to recognize that the people coming to your website are doing so because they want specific information before making a purchase decision.
From my experience, I’ve found that Amazon reviews need to be:
Detailed. People want to know every possible specification of a product, as well as how it compares to other options (when relevant).
Benefit-Oriented. While listing product features is important, it’s also important to translate these features into benefits (aka – what the feature does for the buyer). Don’t count on people to make the leap themselves!
Experiential. I’ve had a lot of success integrating review content from Amazon into my affiliate sites, as people crave the social proof to reinforce their own conceptions about a product and its benefits.
If you want to learn more about how to write a killer Amazon product review, I just finished reading an awesome guide on the subject, titled “Power Reviews” by Loz James. It’s really thorough and breaks down the entire process of taking an Amazon product page and turning it into a great review that really converts (as an added bonus, it’s got examples and everything!).
And! Best of all – I’ve made arrangements to get you a FREE copy of the report! All I ask is that you take a few minutes to fill out the super-easy, 2-minute survey that I’ve linked to below asking for your feedback on some possible future projects here at Common Sense Marketing. I get to hear your opinions and you get a free copy of this great report.
Sound like a deal? Let’s get started…
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