Ben Donahower – 3/26 CMC Update

This last week has been extremely busy for me, but I was still able to get a lot of content up on my niche site. Essentially, I chose what I was going to be writing about based on four factors:

* Commercial intent and monetization strategy
* Search volume
* Competition
* Time to completion

Ideally, such as with the wine supplies pages, there is a high commercial intent for what I’m writing about. If not, wine recipes, there at least is a monetization strategy although I have yet to implement it. I will be promoting a clickbank or physical book along with the individual recipes.

Since I was particularly thorough in the keyword research portion of the challenge, I knew there were certain topics related to homemade wine that were popular such as wine recipes and wine supplies. Once I had a more general topics with decent search volume like wine recipes, I searched for that term in the Google Adwords > Find Keywords tool. The tool populated a number of more specific terms such as “blackberry wine recipe” and others. While it isn’t a great indication of competition, I was using the competition results as a rough guide as to whether I would get traction with any of those specific keywords in search.

With my schedule this last week, I was really pressed for time. Fortunately, I got a head start last week on some the obligatory pages: about, contact, privacy, and terms of service. I also had put up some content to the actual process of making wine at home. I spent more time fleshing out the supplies and recipes than other categories because it was quick and easy to write content.

Where I need to spend more time is fleshing out the wine making kits themselves. I have a generic page that links to my affiliate based on five factors a visitor might be interested in such as red or white and whether they are interested in free shipping or not but I have only started creating separate pages based on brand and other factors.

I’m excited that I have gotten a few hits from search already but hope now that we are moving into the marketing phase of the challenge that those numbers will increase and I will start converting some visitors into buyers.

One Response to Ben Donahower – 3/26 CMC Update

  1. […] Ben Donahower – Ben and I have both been struggling with busy schedules this week, so I’m glad to see that he was able to get some good content up onto his site.  Click in to see what he’s been working on. […]

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