Wow, it’s hard to believe that this challenge is over! Time flies when you are having fun. It has, however, been a lot of work too.
Where I’ve Been
If I had hair, I would have been pulling it out during the keyword research process. With such a wide open process where I could have delved into anything from toothpicks to toys, it took me quite some time to settle on the wine making kit niche.
I have had some experience with WordPress, so once I finally had a handle on the niche, I was able to whip up a site quickly. Of course, there were issues anyway and I eventually dumped my theme for another one which had custom menus.
Then it was off to the races! I put together a system to make timely comments on relevant blogs and forums. This in and of itself made the challenge worth it. Commenting does work! Particularly in the early days when you are essentially getting zero visitors from search, it’s nice to have a source of traffic before you rank in the SERPs.
Then, we moved into article marketing, podcasting, and video marketing. These were also super helpful although I’m still sitting on my podcasts and haven’t done any videos. I, however, did check out the free trial at BuildMyRank, and got the ten free backlinks in addition to some articles on EzineArticles and other places where I’m getting referrals from particularly from Ezine. Moral of the story: don’t let the Panda Update scare you away from Ezine!
Where I’m At
What were the results of my labors? For the keyword that I’m targeting:
Honestly, I’m not sure if that’s good or bad but I feel pretty good about it. I am getting some search engine traffic. Some of it, however, is from keywords that I could care less about, stupid sangria recipes!
Where I’m Going
Hang with me here! While I’m a determine person, I’m also very hot or cold about nearly everything. I, for example, could clean and organize all day long but won’t check the mail for days at a time. If your anything like that, it will translate into your internet marketing life as well.
I’m killing it with commenting, articles, and bookmarking but haven’t touched podcasting or videos. Marketing aside, I feel hot and cold with the niche itself. I am somewhat of a do-it-yourselfer so the niche appeals to me there. With that said, the DIY aspect of it can get technical and the only thing I remember about chemistry in high school was that I had a crush on the girl who sat next to me.
Anyway, I could keep going but you get the idea. You can’t argue with results though and I’m making progress with the site. I’m going to keep pushing ahead with the site at least until it starts generating income consistently. Once that happens, I’m debating between selling or doing a little marketing here and there but experimenting to see how long the “passive” income will last.