Case Study 1 – 1/29/2011 Update

Case Study 1 – 1/29/2011 Update

UPDATE 3/21/2012 – As of March 19th, 2012, Build My Rank’s network has been deindexed by Google, resulting in the service being suspended indefinitely.  I will keep you posted if/when the service reopens for operation.


Hi all!  Thanks for checking back on the results of my first case study 🙂

If you’re just joining me, I’m currently doing a test on, a one-way backlinking service that’s comparable to Linkvana.  I love Linkvana, but it’s so expensive – I’m curious to see if BMR will offer a more cost-effective solution for this task.  (You can read more about the case study, what I’m testing and how I’m doing it here: Case Study 1 – Background Info).


This week, I’ve been a bit under the weather, so I didn’t have as much time to write content for backlinks as I’d hoped I would.  Consequently, I was only able to post six new articles (each with two links a piece) to promote my site.  I focused primarily on sub-pages this week, although I did include a few links back to my main page as well.  Unfortunately, since I’ve started using BuildMyRank to promote other websites I own as well, I’m not going to include the dashboard pictures like I did last week, as this would give away a lot more information than I’m ready to share.

However, you still get to see the results, as usual:

So, my main keyword peaked at position 25 this week after ending last week at position 28 and before falling back to position 29.  My domain/long tail keyword fell quite a bit, from position 20 last week to position 36 this week.

Obviously, I don’t want to see a drop in rankings, but it’s not something I’m going to worry about.  I’m pretty pleased that my main keyword has jumped several pages from it’s starting place at position 70, and I don’t think it’ll take too much more effort to get it to page 1, although I might need to vary my promotional strategy beyond just one-way backlinks.

I’m also guessing that I’m experiencing a bit of what’s called the “Google dance” with these keywords.  If you aren’t familiar with this phenomenon, it occurs most often with new sites, which experience rapid swings in rankings as Google tries to decide where exactly the site should fit.  For example, when launching a new site, it wouldn’t be unheard of to see it launch at position 5, then fall to position 236, before settling somewhere in the middle.

Although this usually occurs with new sites, I’ve seen it happen before with older sites that have been dormant for awhile and are experiencing a resurgence in promotion.  Maybe that’s what’s happening here, maybe it’s not – we’ll just have to wait and see 🙂


For this coming week, I’m planning to post at least 24 links to the site through BuildMyRank (which means I seriously need to get down to business and do some writing!).  I’m also thinking about testing BMR’s paid content feature, where you pay $2.50/link to have their writers put together your posts for you.  Generally, I prefer to write my own content, so it’s not something I’d want to use long-term, but I thought it might be a useful part of this case study for those of you who prefer to use paid content.

What do you think?  Is this something you’d like to see me do?

4 Responses to Case Study 1 – 1/29/2011 Update

  1. Jon says:

    If the writers submit the articles to you for review I’d say test run a couple of them.

    What would be your very next method for backlinks on your affilate site? I ask because you said you may do more than one-way backlinks from BMR.

    Are you on track for creating 24 links this week as planned?

  2. Sarah says:

    I do have the option of reviewing the articles before posted, so I’m trying out a few. At $2.50/link (aka – 150 words), it’s a little higher than what I usually pay when I outsource content, so I’m hoping the quality will be decent. We’ll see!

    As for next steps, I haven’t decided yet. I’ll definitely put more effort into free backlinks, but I’m thinking I might also focus on expanding the site. I haven’t added any content since it was built last year, so if the ranking/income results look promising, I might put more energy there.

    And I have a little writing yet to do tonight, but I should have all 24 links added to BMR in time for my update tomorrow 🙂

  3. Paul says:

    Hi Sarah,

    Great blog – is there a good site you can tell me that will be able to show me how many back links a site has?



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