Case Study 1 – 2/12/2011 Update

Case Study 1 – 2/12/2011 Update

UPDATE 3/21/2012 – As of March 19th, 2012, Build My Rank’s network has been deindexed by Google, resulting in the service being suspended indefinitely.  I will keep you posted if/when the service reopens for operation.


I’m going to try to keep today’s post short – it’s a beautiful day here today in Wisconsin, and I’m heading out snowshoeing with some friends in a little bit.  But I won’t keep you in suspense any longer 🙂

This is the 4th update of my case study.  If you haven’t been following along, go back and read my “Case Study 1 – Background Info” post first to get caught up.  Basically, I’m testing the BuildMyRank backlinking program to see if it’s as valuable as Linkvana, which I’ve used in the past and love, but that’s so freaking expensive to use.


Here’s where we’re at this week…

This week, I’ve been a bad business owner.  I’ve been busy with a number of other projects (like my first radio show!  Come hang out with me on Mondays at 7:00pm EST at Talk Marketing Now!), so I only got 12 of the 24 links I’d been hoping to post up.  Unfortunately, I seem to be seeing the results of this negligence in my rankings:

I suspect the failure to top last week’s high rank of position 23 is due to a few things (not just that I slacked off with getting my posts up to BuildMyRank).  The lack of link diversity (ie – backlinks from other sources besides blogs) is one I’ve touched on before, as is the fact that there hasn’t been any new, updated content posted to the site since it was created.

I’m also reading reports that Google is increasing the priority it gives to social proof (things like Facebook “likes” or Twitter links) in terms of rankings, and that’s something I haven’t done at all for this site.  For the record, I’m not saying that you should abandon tried-and-true backlinking methods (like blog posts, article marketing, social bookmarking, etc) – just that it might be more worth it than ever to add these elements to your marketing plan.


In addition, last week I mentioned that I’d be testing the BuildMyRank writer-outsourcing feature with three 150-word posts to my site.  As you’ll see, the results were somewhat hit or miss, but the turnaround time was good.  All of the posts were back within 1-2 days and you have the opportunity to make any changes you want before they’re published.

To really give you an idea of what to expect, the results are below (apologies in advance for the small type in the images!):

Post #1

This is the raw text that was given to me to review (spelling and grammatical mistakes were corrected before posting).  As you might expect, I’m not really loving this post, the most obvious reason why being that it’s an outright lie.  I’m not sure how extensively this kind of thing violates the new FTC rules about truth-in-internet-advertising rules, but from a basic ethical standpoint, I don’t like it.

Unfortunately, this brings me to one of my biggest criticisms of BuildMyRank so far – there’s no way to have this content rewritten by the writer.  Not that I was expecting unlimited rewrites for $2.50/link, just that similar services I’ve used in the past at least have an “accept/reject” option that allows you to have substandard work redone.  For me, this isn’t a huge issue, since I usually write most of my own content anyways, but for someone who plans to outsource the majority of their link content to BMR writers, this could be a major problem.

But fortunately, the other two posts I had written turned out a bit better.

Post #2

Post #3

Post #2 is the clear winner, but even Post #3 is a major improvement over Post #1.

With this in mind, my recommendation is to pass on BuildMyRank’s outsourced writing solution.  For the same rate (or less, in many cases), you can outsource your content directly to a freelance writer or content agency that will work with you until you’re happy with the content.  The advantage to using BMR’s service is that the posts are already imported into BMR for you, but considering how easy it is to do this in the first place, this isn’t enough – in my opinion – to make up for the hit or miss quality of the writing.

That said, I’m still loving BuildMyRank’s backlinking service.  I don’t have a final recommendation for you yet, but so far, I’m impressed with the ease of use of the system, the analytical tools you have access to and the quality of the blogs that my links are being posted to.  Check back in two weeks for my final recommendation!

2 Responses to Case Study 1 – 2/12/2011 Update

  1. Jon says:

    Post #1: which part is an outright lie? You don’t think they had “lots of friends frequently complimenting them on their designs,” Sarah? 🙂

    Thanks for being the guinea pig for us on this one. I have outsourced some writing in the past to the Philippines and have been satisfied. There were tweaks that had to be made but the content was good overall. But I wouldn’t outsource for a main project that I pen in my own name.

    You’ll have to hit the backlinking hard this coming week to make up for last!

    • Sarah says:

      Haha – maybe I’m being overly skeptical, but I find it pretty hard to believe that the random BMR writer assigned to my posts *just happens* to also run a jewelry/card making business… 🙂

      But yeah, I think outsourcing writing has it’s place (in the past, I’ve outsourced link content to speed things up), although I tend to write more of my own right now. I do know that, given the prices you can outsource content creation for, I wouldn’t recommend BMR’s service.

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