I know this topic (Google’s recent algorithm change that dropped tons of popular article directories and Web 2.0 sites from the rankings) has been on a lot of your minds lately, so I wanted to share a few interesting articles I’ve read on the subject.
Personally, I haven’t seen any changes in my niche websites, but I’m keeping a close eye on them. I’ve always stuck to a policy of original, useful content, and I think that’s going to pay off now and in the long run. But I have relied on articles/Web 2.0 sites for a lot of my traffic and backlinks, so I’m watching to see whether or not these changes indirectly affect my sites.
I’ll keep you posted on whether or not I change my niche site methods, but until then, check out some of these articles.
Google Farmer Update – Quest for Quality – Sistrix
I’ve just recently discovered Sistrix, but their post on the “Farmer Update” is one of the most interesting looks at which sites have actually been affected, and to what degree. Definitely worth a read if you use article directories or Web 2.0 sites as part of your traffic/backlinking strategies.
Farmer Update Fail? Why Google Hasn’t Changed – Lis Sowerbutts
Lis shares a really sad sorry about some of the unintended losers of the algo update, and offers some pretty compelling evidence regarding the question of whether or not Google really can tell the difference between useful and scraped content.
New Rankings Updates come… and goes… – LeoDimilo.com
Leo is someone that I frequently disagree with, but he’s got some really interesting food for thought in this post. Check out his ideas on the concept of branding, whether allowing Google access to your data via Google Analytics, Webmaster Tools, etc is a good idea, and the ubiquitous duplicate content penalty.
Farmer’s Update Part II – The Winners No One is Talking About – LeoDimilo.com
This follow up to Leo’s first post covers an interesting concept – if content farms are yanked out of their first page rankings, that leaves some holes in the Top 10s for many niches. Here’s what’s filling these holes and how to get a piece of it.
Interesting side-effect after last Google algo change – WarriorForum
Leo links to this thread in the WF in his second post, but in case you missed it, the commentary in the thread is worth a look through. Personally, I don’t agree with all of it – I think the fact that Google is slapping down content farms and some duplicate content means that we’re going to see more of these changes in the future. So I wouldn’t go putting all my money in autoblogs and scraping sites now, just because they seem to have survived the latest change. Building real-value websites is the only thing that’s going to win in the long run.
My Sick Head Can’t Grasp Curation + Content Farm Odds – WarriorForum
There’s been a lot of talk lately about the difference between scraping and curation – and whether or not Google can really make that distinction. Check out this thread for an interesting discussion.
An interesting perspective on why it’s best to fly below the radar and rank for tons of long tail keywords instead of one major niche keyword. Plus, a pretty good reason to stay away from Adsense. I’ve been moving away from this monetization model for awhile, but if you’re still on the fence, this is a pretty compelling read.
Do you have any other articles to share? Or have you experienced a drop in rankings due to the algorithm change? Leave me a note in the comments!