How to Analyze Your Web Competition

How to Analyze Your Web Competition

In today’s video, I talk about whether or not it’s important to analyze niche competition before launching a new website, as well as two quick and easy ways to do so.  If you aren’t sure if the niche you’re thinking about entering is too competitive or not, check it out!

Video Resources:

SEOBook
Market Samurai

Got further questions about how to analyze market competition?  Ask them below in the comments!

10 Responses to How to Analyze Your Web Competition

  1. Thanks for the post. I’ve used Market Samurai before but haven’t tried out SEO for Firefox.

    The question I’m left with is how you personally decide to give a new project the green (or red) light? I know it’s mostly based on how much effort one is willing to put in, but I still get curious about what each marketer’s preferences are.

    Thanks again!

    • Sarah says:

      Hey Brandon!

      I purposely avoided the question of my particular standards for competition because I’m going to give you the most frustrating answer ever – it depends… 🙂

      Personally, I don’t have a set standard that says, “If a keyword has x number of competing pages in Google, I’ll build a site.” For me, it’s more of a comparison. When I’m researching niches, I’m usually looking at keyword phrases that interest me. So when I look at their competitiveness data in Market Samurai, it’s more a question of comparison.

      For example, if I have a keyword I want to build a site around, I can look in Market Samurai and say, “Okay, these sites average PR2 and have around 1,500 backlinks each. Since it’s likely I’ll need similar stats to rank, is it worth it for me to invest the time needed to get there?”

      If it’s a niche I’m particularly interested in, then maybe it is worth the extra effort. Or, even if I am interested, I might not have the time to commit, in which case I’ll need to find a keyword phrase that has lower average stats.

      But I do really like Market Samurai for this reason – it makes it easy to see right off the bat what kind of stats I’ll need to get ranked, which helps me figure out how much effort is needed and if it’s worth my time or not.

      Sorry for the long winded response, but I hope it helps!

    • nice video i still use meta tag analysers and check keyword density

  2. Chas says:

    Nice video- I hope to see more in the future. I have only used SEOBook’s keyword phrase tool & need to explore their other offerings more in depth. Thanks for the post.

  3. Yes, competition is good, but of course, for a newbie I wouldn’t advise a high competition niche as they would have no chance on ever reaching first page of Google competing with big ponder sites.

    • Sarah says:

      Sylviane – Good point. It’s up to everyone to determine how much competition they’re comfortable with.

      For example, if a newbie wanted to tackle a high competition niche, but was ready to put in years and years of hard work focusing on one site only, I’d say there’s a good chance he’d be successful. Most of us (myself included), though, need to see some sort of tangible progress to stay motivated, which usually comes in the form of making some traction with a site.

      Something to be aware of, for sure 🙂

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