(If you’re in a hurry, skip to the end of this post for an exciting announcement about how you can get your hands on the lessons I learned as a professional belly dancer that helped to transform my writing business from a single client to a $30,000+ business…)
I spent the first few months of my internet business career taking every possible precaution *not* to get noticed.
I dreamed up a pen name to operate under…
I registered for a Post Office box to camouflage my true address…
I even went out and got one of those cheap, pay-as-you-go cell phones so that I’d never have to reveal my personal cell phone number…
And you know what happened? Absolutely nothing.
Sure, no scary axe murderer/internet stalkers showed up at my doorstep, but neither did any customers.
See, it turns out that people can’t hire you to do freelancing work – whether it’s writing, web design, accounting, or whatever other industry you’re in – if they never notice you. And it’s hard to get the advice you need to power through the initial challenges of any new business if you’re so concerned about your identity that you aren’t able to ask others for help.
Basically, what we want is to be less like Matt Damon in Good Will Hunting, and more like Norm in Cheers. Hiding your genius serves no one – especially not you and your growing internet business. Instead, what we want to do is find our own special niches or industries, and put ourselves out there until everyone knows our names. 🙂
Imagine what your business income might look like if everyone knew that you were the undisputed, “go to” person in your freelancing field?
Or what might happen to your bank account if all of the website visitors in your niche knew you and your affiliate marketing website as the recognized leaders in your industry? Can you imagine how many more commissions you might earn?
It’s funny – before I started working online, I trained as a professional belly dancer. A lot of the stuff that I’m talking about here comes naturally to belly dancers (and if it doesn’t come naturally, we learn, because professional dance gigs are few and far between). We know how to work a crowd, how to capture an audience’s attention and how to leave them wanting more.
But then, when I started working online, I clammed up. It wasn’t until my article writing business started gathering steam that I realized how much I was hindering my progress by failing to put myself out there and pursue a greater level of online visibility.
As the word got out about my talent for writing fun, conversational articles, I began to see the benefits of being recognized for something unique pay off. It was a light-bulb moment for me, and I began to apply the things that I’d learned as a dancer to my internet businesses. And well, you know how that turned out… 🙂
If you’re struggling to gain traction with your internet business – whether you’re a freelancer, a marketer, a physical product retailer, whatever – it’s probably not because you aren’t any good. It might just be that no one knows who you are and how good you are at what you do!
So if you don’t feel like you’re getting the online visibility your business deserves, consider the following questions:
* What makes you and your business unique? What are you good at that no one else in your niche is doing?
* Are you adequately communicating this difference to your target market?
* How can you improve your sales message to communicate your unique advantages more effectively?
Even taking the time to think through these questions will put you light-years ahead of your competition; many of whom will never take the time to analyze these ideas at all. In fact, just by applying your responses to these questions to your business model, you’ll likely see a significant improvement in your online visibility.
However, if you want to get more into the fascinating subject of getting noticed online, please take a second to check out my newest product – The Visibility Index.
The complete course includes five video modules, plus an action-oriented workbook to walk you through the process of applying the lessons from the videos to your internet business. Throughout the course, I’ll demonstrate how the skills I learned as a professional belly dancer can be used to boost your visibility, and – consequently – your sales.
Because this is the first course I’ve done in awhile, I’m starting it out at just $1 (seriously – just a dollar for the secrets that helped me turn one article writing contract into a five figure business…). However, the price will be going up a few dollars after every 10 purchases, so do yourself a favor and get in while it’s still cheap.
Thanks, as always, for your continued support of me and of Common Sense Marketing. If you have any questions about The Visibility Index or about the importance of getting noticed online, please ask them below in the comments!