How to Get Noticed Online (And Why That Matters)

How to Get Noticed Online (And Why That Matters)

(If you’re in a hurry, skip to the end of this post for an exciting announcement about how you can get your hands on the lessons I learned as a professional belly dancer that helped to transform my writing business from a single client to a $30,000+ business…)

I spent the first few months of my internet business career taking every possible precaution *not* to get noticed.

I dreamed up a pen name to operate under…

I registered for a Post Office box to camouflage my true address…

I even went out and got one of those cheap, pay-as-you-go cell phones so that I’d never have to reveal my personal cell phone number…

And you know what happened? Absolutely nothing.

Sure, no scary axe murderer/internet stalkers showed up at my doorstep, but neither did any customers.

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See, it turns out that people can’t hire you to do freelancing work – whether it’s writing, web design, accounting, or whatever other industry you’re in – if they never notice you. And it’s hard to get the advice you need to power through the initial challenges of any new business if you’re so concerned about your identity that you aren’t able to ask others for help.

Basically, what we want is to be less like Matt Damon in Good Will Hunting, and more like Norm in Cheers. Hiding your genius serves no one – especially not you and your growing internet business. Instead, what we want to do is find our own special niches or industries, and put ourselves out there until everyone knows our names. 🙂

Imagine what your business income might look like if everyone knew that you were the undisputed, “go to” person in your freelancing field?

Or what might happen to your bank account if all of the website visitors in your niche knew you and your affiliate marketing website as the recognized leaders in your industry? Can you imagine how many more commissions you might earn?

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It’s funny – before I started working online, I trained as a professional belly dancer. A lot of the stuff that I’m talking about here comes naturally to belly dancers (and if it doesn’t come naturally, we learn, because professional dance gigs are few and far between). We know how to work a crowd, how to capture an audience’s attention and how to leave them wanting more.

But then, when I started working online, I clammed up. It wasn’t until my article writing business started gathering steam that I realized how much I was hindering my progress by failing to put myself out there and pursue a greater level of online visibility.

As the word got out about my talent for writing fun, conversational articles, I began to see the benefits of being recognized for something unique pay off. It was a light-bulb moment for me, and I began to apply the things that I’d learned as a dancer to my internet businesses. And well, you know how that turned out… 🙂

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If you’re struggling to gain traction with your internet business – whether you’re a freelancer, a marketer, a physical product retailer, whatever – it’s probably not because you aren’t any good. It might just be that no one knows who you are and how good you are at what you do!

So if you don’t feel like you’re getting the online visibility your business deserves, consider the following questions:

* What makes you and your business unique? What are you good at that no one else in your niche is doing?

* Are you adequately communicating this difference to your target market?

* How can you improve your sales message to communicate your unique advantages more effectively?

Even taking the time to think through these questions will put you light-years ahead of your competition; many of whom will never take the time to analyze these ideas at all. In fact, just by applying your responses to these questions to your business model, you’ll likely see a significant improvement in your online visibility.

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However, if you want to get more into the fascinating subject of getting noticed online, please take a second to check out my newest product – The Visibility Index.

The complete course includes five video modules, plus an action-oriented workbook to walk you through the process of applying the lessons from the videos to your internet business. Throughout the course, I’ll demonstrate how the skills I learned as a professional belly dancer can be used to boost your visibility, and – consequently – your sales.

Because this is the first course I’ve done in awhile, I’m starting it out at just $1 (seriously – just a dollar for the secrets that helped me turn one article writing contract into a five figure business…). However, the price will be going up a few dollars after every 10 purchases, so do yourself a favor and get in while it’s still cheap.

Download Your Copy of The Visibility Index here.

Thanks, as always, for your continued support of me and of Common Sense Marketing. If you have any questions about The Visibility Index or about the importance of getting noticed online, please ask them below in the comments!

Image: GALERIEopWEG

14 Responses to How to Get Noticed Online (And Why That Matters)

  1. Jon says:

    Hi Sarah,

    Getting noticed is the hardest part of the battle. Well, that and learning to create content worth being noticed. But, you’re right. You won’t succeed with the “build it and they will come” approach.

    Great insight and you can count me in on The Visibility Index. I’ll be heading over to buy later tonight.

    Jon

    • Sarah says:

      Jon – Spot on, as usual 🙂 Sitting back and waiting for people to seek out your products or services never works.

      Thanks for buying!

  2. Paul says:

    I missed the $1 day offer so got it for a $5 still a bargain!

  3. When I was building my blog, I was considering doing it under a pen name. I’m glad I didn’t. I think people appreciate a degree of transparency.

    • Sarah says:

      Agreed – Being yourself, and bringing yourself out from “behind the website” add a level of trust that goes a long way towards building your business.

  4. Howie says:

    Just picked up a copy, Sarah. That’s one of the most unique approaches to a WSO I’ve seen in awhile. I’ll be sure to leave you a review over there.

    Take care,
    Howie
    (x3xsolxdierx3x)

  5. Sarah, this was a great read and loved how you were open about your mistakes at the beginning and how you’ve come full-circle. I also really appreciated this statement:

    Hiding your genius serves no one – especially not you and your growing internet business

    That’s a quote that should be on every blogger/business owner’s wall in the world.

    And if I had understood that, it wouldn’t have taken my blog a year to really get going.

    Again, great job Sarah.

    Marcus

    • Sarah says:

      Marcus – Thanks so much for reading 🙂

      It’s a goofy thing, and honestly, it’s one that I see with women more than men (and that I’m so, so guilty of myself sometimes). We want to be modest about our achievements – we certainly don’t want to be caught bragging! – but all that modesty prevents us from getting the work we’re good at. Kind of a catch 22, but one that’s important to overcome.

  6. Bojan says:

    It’s funny, that’s how I started my personal blog (with no intention to monetize it though).

    Now since I am running a blog, that has my face on it, I can tell you the difference.

    People get to know you and start to respond to your image.

    Face behind a business matters.

    • Sarah says:

      Bojan – Thanks for stopping by!

      It’s the whole “Cheers” thing and why some people like shopping at “mom and pop” stores – we want to form personal connections with the people with interact with.

      And that’s tough to do online, as people can hide behind websites and say whatever they want. A picture and a compelling story go a long way to helping you stand out 🙂

  7. With havin so much written content do you ever run into any problems of plagorism or copyright infringement? My website has a lot of exclusive content I’ve either written myself or outsourced but it looks like a lot of it is popping it up all over the internet without my permission. Do you know any methods to help prevent content from being ripped off? I’d really appreciate it.

    • Sarah says:

      If you want to pursue it, a DMCA notice to the copycat’s web host (as determined by DNS lookup) is a good place to start. You can pursue legal action beyond that if that doesn’t do the trick, but that’s going to be time-consuming and expensive.

      But here’s the thing – people are always going to steal your content. And you can spend all your time fighting it (only to have even more people steal it anyways) or you can invest that time in making your version of the text more valuable. My hope is that what I’m doing here on the CSM in terms of providing extra resources, a complete education and so on will build a community that comes back time and time again, no matter where else my content can be found.

      Basically – focus on providing value instead of chasing down every possible legal issue and plagiarism shouldn’t affect your business too much.

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