Lately, I’ve been doing a lot of experimenting with new things, from outsourcing various business tasks on Fiverr to seeing exactly how much of my affiliate marketing business can be run remotely from my iPhone.
So I’ve been thinking a lot about this particular topic recently – about how important it is to stay up-to-date with new technologies and marketing strategies – and I had an experience this past week that really crystalized my thoughts on the issue that I just had to share with you.
As most of you know, I was home visiting friends and family this past weekend, and I was able to spend a few hours out at my mom’s farmhouse. When I was growing up, my mom was never that tech-savvy, but in the last few years, it’s become a passion of hers. Don’t get me wrong – she’s not writing software or coding apps or anything, but the changes I’ve seen in her in the past few years have been really incredible.
Case in point – just a few years ago, I remember her asking “What’s a browser?” when I tried (yet again) to explain to her what exactly it was I was doing online. Well, this past weekend, the first thing she did was show me the “Franken-Compaq” she had pieced together by installing more RAM and a new operating system on late 1990s desktop PC that she wanted to use as a backup for her laptop. She even got this POS computer that had previously only accessed the internet via modem to connect via a WiFi hotspot. I couldn’t be prouder 🙂
Now, I know these aren’t kinds of things aren’t exactly rocket science. But the thing that’s so amazing about my mother isn’t her superior tech skills – it’s her hunger to learn as much as she can about technology and her fearlessness when it comes to embracing things she hasn’t tried before. (And, in full disclosure, lest you think this is some commentary on age versus youth when it comes to modern technology, know that I’ve never installed memory on a computer myself…)
The point here isn’t that anyone can learn computer mechanics. It’s that challenging yourself to learn something new or try something different isn’t just good for self-improvement – it’s vital in our tech-centered and rapidly-changing culture, especially so if you’re involved with an internet business.
Clearly, I’m no “early adopter” myself when it comes to new technology or marketing techniques. Finally jumping on the smartphone bandwagon is one thing, but I was also pretty slow to pick up on websites like Twitter or Fiverr. Whether it was fear, ignorance or indifference that held me back, you can bet that I’ll be trying to follow my mom’s example more in the future by staying up-to-date on what’s new in the affiliate marketing world.
So how can you ensure you’re actively seeking out the latest internet business news or testing out new marketing techniques and strategies?
The most obvious answer is simply to schedule it into your week. Whether you set aside 10 minutes a day or a half hour every week, making the time to keep yourself abreast of big issues in the internet marketing world will go a long way towards keeping you up-to-date.
But if you’re going to set aside this time in the first place, make sure you’re using it wisely by visiting reputable sites. Some of the places I like to go for internet marketing news include:
*IMNewsWatch.com – Frequently updated, lots of interesting content (although some of it is self-promotional in nature).
*eMarketer.com – More targeted towards “real world” marketers, but this site still offers plenty of interesting insight.
*The Official Google Blog – Not always relevant, but occasionally an interesting topic pops up.
*Warrior Forum – Not a news site, per se, but you can bet that if something big happens in the world of internet marketing, people will be discussing it here.
If you have other good news sources, please share them in the comments below – I’m always trying to update my Google Reader with new sites 🙂
Of course, staying on top of the news isn’t enough – you’ve got to act on the information you find! Challenge yourself to find one new item you can implement each month. Ideally, this new strategy or technique should be something that’s inexpensive to implement and that fits with your existing business model. Don’t put too much effort into finding your action item – pick something that interests you and go out and do it!
If you’re having trouble coming up with something this month, might I suggest purchasing a gig on Fiverr? Just be careful – outsourcing is addicting once you get into it!
Any other thoughts on staying up-to-date on internet marketing news? Or, care to share the action item you’ve chosen for yourself for this month? Share your ideas below in the comments!