Okay, so for starters today, if you haven’t seen the “Honey Badger Don’t Give a S***” video, watch it now – it’s hilarious. (Fair warning, though – as you might have guessed from the title, the language isn’t exactly PG 13…)
Now, the funny thing is, my husband and I were hanging out with some friends the other day, goofing off and watching funny Youtube videos like this, but all I could think about was what kind of kick ass marketer the honey badger would make. Here’s why…
Example #1 – The honey badger does what it has to do. It eats larva, for crying out loud! (Eww… Disgusting!)
Affiliate marketing isn’t always glamorous. Yes, there are parts that are down right awesome – like putting up a new website, connecting with people and sharing information with the world. These are the parts that keep us going, day after day.
But there are plenty of things that just downright suck about working online. Building backlinks is boring. Doing keyword research can be frustrating. Trying to figure out why a site that you poured hours and hours into isn’t converting can be downright agonizing. But just like the honey badger, we internet marketers need to put our heads down and do what needs to be done – no matter how “un-fun” it might be.
Example #2 – Did you see the scene in the video where the honey badger gets bitten by a king cobra, sleeps it off and then staggers away?! Seriously, the bite that would have killed a regular person only stunned the honey badger for a few hours.
So here’s the fun internet marketing tie-in. When you work online, you’re going to get bit. You’re going to have miserable failures, and projects that you’ll look back on in a few years and wonder what the hell you were thinking (seriously, ask me about my Adsense membership site…). Chances are you’re going to lose money on some of these “great ideas” and it’s going to suck, big time.
This is when we have to be like the honey badger. Take some time to lick your wounds and let the immediate pain of a failed project pass, but then get right back up and keep eating that cobra (errr – don’t do that, exactly. You know what I mean.)
Example #3 – The honey badger just don’t give a s***.
Okay, so I know that the first two examples were tied to actual attributes of the honey badger, and this third one is just the video creator’s interpretation of the honey badger’s emotional motivations, but the reality is that if you work online, you’re going to face some “haters”.
Maybe it’ll be an unsupportive parent or spouse who doesn’t understand why you want to spend hours slaving away in front of a computer to earn a few dollars from Adsense.
Maybe it’s your co-workers who don’t understand why you’d stay up late working on websites instead of watching American Idol; or worse, colleagues who remind you every day that no one has ever succeeded making money online, so you might as well stop trying now.
Or maybe it’s your own internal voice that keeps telling you, “Why are you still trying so hard? Why not give up? It’s a nice day, and you could be outside grilling brats instead of writing yet another article!”
In the words of the honey badger (or, more specifically, the honey badger’s narrator), it’s time to not give a s***.
It’s time to do whatever it is that you need to do to grow your business. Do you need to bow out of a friend’s party to finish work on your latest website? Do it, and don’t give a s***. Do you need to use a precious hour of your vacation time to write a blog post (like I’m doing right now)? Be like the honey badger – do it, and don’t give a s***.
Now go out and have a kick ass day 🙂