Recommended Readings – Memorial Day Edition

Recommended Readings – Memorial Day Edition

So first of all, my apologies.  I don’t have a new post for you today, for a couple of good reasons.  Number one – my husband and I took an impromptu road trip to see my sister and her fiance over Memorial Day weekend. 

 We spent about 14 hours in a 28 hour period in the car to have dinner with them and play a few games of Settlers of Catan – totally worth the long trek!  The downside, of course, was that it definitely cut into my working time…

The second reason is that I’m working my tail off on two big projects that are going to have a major impact on Common Sense Marketing, and those have been eating up most of my free time lately.  The first project is something I’m incredibly proud of (and I’ll give you a hint – it’ll give you a chance to get your hands on the insider info generated by the Community Marketing Challenge!), and I expect to be making an announcement on it in the next week or two (keep your eyes peeled, or get signed up for my email list to hear the news first!). 

But!  Never fear!  It turns out that I don’t have to write good content this week because so many other people beat me to it 🙂  The following are some of my favorite posts from this past week – check them out today!

Peggy Baron’s “Google Analytics – Discover and Do– What I love about this post is that it addresses a trap that many of us fall into.  We install Google Analytics, look at the pretty graphs, and then do absolutely nothing with the information it generates.  If this is you, check out Peggy’s easy-to-understand guide on how to implement changes and develop strategies based on the info in your Analytics account.

YoungPrePro’s “The Ultimate Guide to Guest Blogging – If I were half as smart at 17 as Oni is, I feel like I’d be in a very different situation today… 🙂  This week, he’s got a great overview of how to suceed with guest blogging, which – I’ll admit – is something I’m guilty of not doing as well as I should with.  I’ve definitely bookmarked his post for whenever I get my act together and start taking guest blogging seriously.

Danny of Firepole Marketing’s “High Impact Entrepreneurship: Confessions, Milestones and Focusing on What Matters – I love this post on pursuing what’s important to you and not letting small setbacks get you down.  I also want to give Danny a shoutout for graduating with his MBA – dude, that’s no small achievement, and I’m sure it’ll serve you well in the long run.  Go congratulate him yourself with a comment on his post 🙂

Yes and Yes’s “Awesome Free Things You Should Download – Sarah Von has been one of my favorite bloggers for, like, ever, and I’m loving this post filled with free goodies to download.  Be warned – they’re not necessarily business-oriented, but the “How to Be Remarkable Ebook”, “Goal Game” and “Are You Satified? Survey” downloads all have some definite applications for marketers.

Smart Passive Income’s “Conversion Strategies with Derek Halpern– This shouldn’t be a surprise, as you all know I have a big ol’ blogging crush on Pat Flynn… 🙂  I love the content he puts out, and the video in his latest post – in which conversion expert Derek Halpern critiques SPI – is absolutely worth a watch (or, a read of the transcripts your day job computer system blocks videos like mine…).

Derek Halpern’s “Social Triggers– I swear I’ve heard Derek’s name before, but I hadn’t started reading his stuff until his guest post on SPI this week.  But dude – it’s good.  It’s really good.  Derek has a gift for understanding people’s subtle motivations, and his emphasis on data-driven decisions on conversions and opt-ins is something I always need to be reminded of.  Go, read his stuff, and thank me later 🙂

Hope you enjoy, and I’ll be back next week with more great content of my own!

Image: -Snugg-

12 Responses to Recommended Readings – Memorial Day Edition

  1. Pat says:

    Hey Sarah! Thanks for the link love, and I’ll have to reiterate Derek’s knowledge and site – it’s just amazing and I only wish I got familiar with his stuff sooner.

    Thanks again, and all the best to you!

    • Sarah says:

      Thanks for stopping by, Pat! Derek’s stuff is great, and I’m so excited to have found him through your site.

      I feel like I always stumble into the resources I need, when I need them, and I definitely need his focus on data driven decisions and thinking like a marketer (not just a guide or teacher) right now.

      Take care 🙂

  2. Peggy Baron says:

    Hi Sarah,

    Thanks for the shoutout, I really appreciate it!

    And thanks for gathering all these great posts together. I’m a Pat Flynn fan too, but otherwise, I’ve got some reading to do. 🙂


    • Sarah says:

      Peggy – No, thank you! 🙂 That was one of the best posts on Analytics that I’ve read in awhile, so I hope people here take the time to check it out.

  3. Hi Sarah,

    I’m really excited to be featured on your blog and I’m so glad to hear that you love my post on guest blogging – I put hours pf hardwork into it and seeing people who appreciate it makes a great difference.

    I have also read most of the posts above especially that of Pat, it is EPIC!

    Thanks so much and have a great day!


  4. Sarah,

    I just read Peggy’s Google Analytics post, it definitely worth the mention here. And you happen to be the second person to mention Onibalusi’s post on guest blogging and since I am a Pat Flynn and Halpren groupie, looks like I have some afternoon reading to get done.

    Good luck on your new projects. The community marketing challenge does sound intriguing.

    • Sarah says:

      Sheila – Thanks for stopping by! Hope you enjoy the posts – there’s been some really great stuff going up in the last week 🙂

  5. Jon says:

    Howdy Sarah,

    It’s fun to see some new faces in comments here. Peggy’s post is a great one for newbies and seasoned vets.

    I’m not sure I’ve ever visited “yesandyes,” so thanks for the new resource.


    • Sarah says:

      Haha, Jon – Yes&Yes is more of a girly blog, but I thought some of the resources Sarah shared in that post might be interesting to a wider range of readers… 🙂

  6. Hey Sarah, this is my first time to come to this your unique blog. I love your writing style and have gained so much from the link love you recommended. Great work!

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