(If you aren’t already familiar with it, WordPress is a blogging platform that makes it easy to set up simple websites. WordPress.com is a free blogging site, while WordPress.org offers the files to set up WordPress on your own hosting account. The information in this article will focus exclusively on the self-hosted, “.org” version of WordPress.)
Here’s why I love WordPress:
1. It’s Free
Oh my gosh, who doesn’t love free things?! When you’re first getting started with an internet business, it’s easy to get overwhelmed by the number of things you can spend money on. Who cares if you don’t even have a site up and running yet? You’re probably already being pitched to about the benefits of paid advertising, SEO consultations, education courses and more.
So isn’t it nice to find something so valuable being offered for free? Warms my little internet marketing heart, that’s for sure!
2. It’s Simple
When I was first getting started online, I tested a lot of different web design strategies. I learned Adobe Dreamweaver and enough HTML to get by, as well as Joomla, Drupal and a bunch of content management and site design systems. But the honest truth is that I haven’t found anything that’s even as remotely easy as building sites in WordPress.
Yes, the installation takes a few steps that can be tricky to navigate the first time and the WordPress dashboard system can take some getting used to, but it’s light years easier than building an HTML site from the ground up or figuring out more complicated CMS packages. Plus, WordPress has a huge support site with articles and a user forum that you can access for free if you ever get stuck.
(If you aren’t comfortable with the WordPress installation process, come back on Wednesday and Friday – I’m going to be posting picture-by-picture walkthroughs of how to install WordPress automatically and manually.)
3. It’s Powerful
One of the coolest things about WordPress is that you can do just about anything you want with it. Want to turn your WordPress site into a forum? There’s a plugin for that. Maybe you want your WordPress site to look more like a single column sales page than a standard blog? There’s a plugin for that too. (Sorry if I sound a bit like the commercial with the “There’s an app for that” guy, but it’s true!)
But WordPress isn’t just powerful in terms of what you can do with it, it’s also got some major advantages when it comes to search engine optimization (SEO). It’s no great secret that Google loves WordPress blogs, and it isn’t difficult to understand why. WordPress was built to be well-optimized for the search engines, and the nature of frequently updated blog content certainly fits in with Google’s preference for new, fresh content.
So, what’s my point in telling you this? I mean, why should you care that I like WordPress?!
If you’re new to affiliate marketing, one of the most daunting tasks you’ll face is setting up a website. If you have absolutely no background in web design – or anything computer related – the idea of building and running your own website can be so overwhelming that you never move forward with affiliate marketing. You’ll find yourself stopped before you ever have the chance to be successful!
So mostly, this post is to reassure you that this isn’t the case. Anyone can build a website using WordPress – and believe me, I know this for a fact. I’ve helped a lot of people set up WordPress sites – from families with young children, to senior citizens, and to people who describe themselves as completely computer illiterate. If they can run websites based off of WordPress, you can too!
Later this week, I’ll be posting instructions on how to set up a WordPress blog. After that, I’ll post regularly on how to best optimize and work with your WordPress site.
Check back soon for more details!