Writing Content is Boring – Week 3 CMC Update

Writing Content is Boring – Week 3 CMC Update

Haha – sorry…  Maybe it’s just my personal opinion that writing content is boring… 🙂

Anyways, it’s been a quiet week over here for the Challenge participants.  As part of Week 3 of the 2011 Community Marketing Challenge, the participants have been busy adding content to our websites.  It’s not as fun or glamorous as building the sites in the first place, so I apologize that we don’t have tons of exciting stuff to update you on.

But just because something isn’t exciting doesn’t mean it isn’t important.  Some of the questions we’ve been grappling with this week include:

  • Should you write your web content or outsource it?
  • If you outsource your content, how do you choose a writer and make sure his/her work is good?
  • How much content should you add?
  • How should you structure your content?
  • Where should you add monetization on your niche sites?

To learn more about how each of us has answered these questions, check out our update posts below!


Sarah Russell – Most of my work this week has been done on autopilot.  Check out my most recent video update to find out why I’ve decided to avoid overtly monetizing my base content.

Dan McConnellDan has an exciting new theme and has made progress on one of his biggest roadblocks.  Read his update for more details on how he’s progressing with his drill miter saw (sorry Dan!) website.

Jon Alford – Jon has decided to go ahead with his current theme, and has found a great way of integrating keywords into main categories and fleshing out a complete site.  Personally, I can’t wait to see how his final site turns out!

Ben Donahower – Ben and I have both been struggling with busy schedules this week, so I’m glad to see that he was able to get some good content up onto his site.  Click in to see what he’s been working on.

Dustin Mason – Like the rest of us, Dustin’s been a little crunched for time lately, but that doesn’t mean his work isn’t getting done!  Read on to find out what he’s been up to.


Any questions for the Challenge participants?  Ask them in the comments below or on our individual update pages!

Image: s.alt

12 Responses to Writing Content is Boring – Week 3 CMC Update

  1. Dan McConnell says:

    Sarah – it’s a miter saw website. LOL

    • Sarah says:

      Haha – Sorry, I suck… 🙂 I should actually know that – my first job was in a hardware store!

      I’ll make the correction now…

  2. Sarah,
    I’m a huge fan of producing my own content….not just on my personal blog, but on our business one as well where we try to post 2x/wk on swimming pool related topics…..just my two cents:)

    • Sarah says:

      Jason – Thanks for stopping by!

      Usually, I’m all about writing my own content, but it’s such a time-consuming thing that I’ve had to do a little outsourcing for this project.

      Thankfully, working as an article writer for so long has given me some great contacts that I trust to put together good content at a great price 🙂

  3. Jon says:

    It was a challenging week for us! I’m glad to be starting the promotional phase of the project (ha – this will be my catch up week slash promotion week).

    Best wishes to all 🙂


  4. Adrienne says:

    Hey Sarah,

    Looks like you guys have been really busy. I have 2 blogs I keep up with and I write all my own content. I don’t find it boring because I enjoy the topics and know I’m helping others along the way.

    I write 3 times a week on my main blog and 1 time a week on my affiliate marketing blog. That one is a journey of what I’m doing throughout the week.

    You guys are doing great so keep up the awesome job!


    • Sarah says:

      Adrienne – I think that’s the key. If you like the topic you’re writing on and enjoy sharing your knowledge with others, sticking with your content writing will be much easier than if you don’t!

      Thanks for stopping by, and thanks for your kind words! 🙂

  5. Dia says:

    Hi Sarah,

    It is my first time here, you have nice blog 🙂 For me, I love producing my content. It gives me a chance to help others. Thanks for sharing Sarah

    • Sarah says:

      Dia – Thanks so much for stopping by! Glad you like the site, and I’m glad you’re able to help your audience directly with your content 🙂

  6. Hi Sarah,

    I prefer to write my own content, for a number of reasons.

    – I want my personality to show through my writing.
    – I enjoy my business and want to share my thoughts
    -Having someone else deliver my content may leave out some things I may have wanted to cover.

    However, I can totally see why businesses would consider outsourcing their content for time consuming factors.

    Great insight. Thanks for this.


    • Sarah says:

      Chelsea – For some sites, I agree. I wouldn’t ever think of outsourcing the content for this site, because so much of my own writing style and my own experiences are wrapped up in it – an outsourcer would never be able to get it right.

      But for niche websites where I’m not as personally invested in the content, sure. I’ve only got so much time in the day, and most of that is better spent on other tasks!

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